Franschhoek Street Art

When I discussed street art a little while ago, I wondered if it might include paintings on the walls of commercial premises, whose message is simply ‘Come in! Buy things’?

Let’s have a look at the town of Franschhoek, in South Africa. Since it’s a noted wine area, every other shop sells … you’ve guessed it … wine! Most of the remainder sell food, and, of course, to go with superior wine, it has to be superior food. Some shops, indeed, sell food and wine.

Now, if you’re selling the same quality product as Smith, next door, or Jones across the road, you need some way of attracting customers to choose your establishment over the others. And how better than to decorate your shop with some street art?